Bplay - Silence

This team speaks for an entire nation.

During the World Cup, every commercial break is filled with brands saying the same thing: epic speeches and motivational messages about the National Team. Amid all that noise, no one wanted to hear another brand talking about football. Especially not a betting company.

So, strategically, we needed to find a unique and memorable way to talk about the National Team. And to talk about this National Team, we chose silence.

Because after winning two Copa Américas, a Finalissima, and a World Cup, this team had nothing left to say. Its silence had become the most powerful message of all: confidence.