Fiat - Dogs In The Wind

Dogs in the Wind: Feeling Freedom for the First Time

At TombrasNiña, we joined Fiat's commitment to El Campito Refugio, a foundation that receives a percentage of their car sales. Animal Day became the perfect excuse to raise awareness about abandonment and encourage dog adoption.

We created #PerrosAlViento (Dogs in the Wind), a simple yet moving idea: many homeless dogs have never experienced the simple joy of sticking their heads out of a car window and feeling the wind. We gave them that opportunity for the first time, generating awareness and emotion in everyone who saw the campaign.