Rapanui - Golden Trip
overview
Rapanui Golden Trip
To celebrate International Chocolate Day, we created a sweet getaway: a stay at the Rapanui house.
The activation began with a teaser, publishing the house on all rental sites (Airbnb, Booking.com, Zonaprop, Mercado Libre) where a stay at the house could be accessed for the price of a chocolate bar.
This is how we presented Golden Trip, a limited edition that hid a ticket to Bariloche, with a full stay at the Rapanui house and unlimited chocolate.
We hid the ticket among thousands of chocolates, inside an exclusive pack we designed, inspired by the classic airplane window, a symbol of this dream trip.
The challenge was to connect with our audiences and continue building Rapanui's positioning as the flagship chocolate brand in Argentina.
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